Stanley Steemer Franchise Cost, Revenue and Closure Rate (2026 FDD)

Stanley Steemer is one of the franchises we compare in our carpet and upholstery cleaning guide. Here is what it costs to open, what it charges every month, what its franchisees report taking in, and how many outlets closed in a year.

Where these numbers come from

The figures come from Stanley Steemer's 2026 Franchise Disclosure Document (FDD), the document every franchisor must give buyers before they sign. Revenue figures are sales as the brand reports them, before royalties and costs. They are not profit, and not a promise of what you would earn.

Preview: figures awaiting verification

Some numbers on this page haven't been checked against their sources yet.

What it costs

Initial investment (FDD Item 7, includes the franchise fee): $175,685 – $509,745
Franchise fee: $20,000 – $100,000
Royalty: 7% of revenue
Marketing fund: 10% of revenue

Compared with starting your own

Stanley Steemer initial investment: $175,685 – $509,745
Independent carpet and upholstery cleaning startup cost: $3,819 – $105,923*

The independent figure is our startup budget from the guide, lean plan low to professional plan high, with no franchise fee and no royalties afterwards. * Some startup lines aren't sourced yet and are left out, so the real figure is higher.

Compare five-year costs, brand by brand

What franchisees report taking in (FDD Item 19)

Stanley Steemer's Item 19 reports 2025 gross sales for the 208 franchisees in operation all year, nationwide and by region; it shows no expenses or profit.

Copied exactly from the brand's disclosure. These are sales before royalties, wages and other costs, not profit.

Outlets and closures (FDD Item 20)

Franchised outlets at the start of 2025: 210
Franchised outlets at the end of 2025: 210
Closed during the year (terminated, not renewed, or stopped operating): 1
Closure rate (our calculation): 0.5%

The closure rate is closures divided by franchised outlets at the start of the year. Outlets sold to a new owner aren't counted as closures. Closure rates for every brand.

Risk Meter for carpet and upholstery cleaning

2.8 out of 5 (Moderate risk)

The score covers the kind of business, not this brand alone, from 6 factors with data (1 is the lowest risk). See every factor · How we score risk

What the franchise gives you

One of the best-known names in carpet cleaning
Proprietary truck-mount cleaning platform and equipment
National advertising program and call center support
Partial financing of the initial franchise fee

The Carpet and Upholstery Cleaning guide · Carpet and Upholstery Cleaning franchise vs. independent · All franchise brands