Molly Maid Franchise Cost, Revenue and Closure Rate (2026 FDD)
Molly Maid is one of the franchises we compare in our residential cleaning guide. Here is what it costs to open, what it charges every month, what its franchisees report taking in, and how many outlets closed in a year.
Where these numbers come from
The figures come from Molly Maid's 2026 Franchise Disclosure Document (FDD), the document every franchisor must give buyers before they sign. Revenue figures are sales as the brand reports them, before royalties and costs. They are not profit, and not a promise of what you would earn.
Preview: figures awaiting verification
Some numbers on this page haven't been checked against their sources yet.
What it costs
- Initial investment (FDD Item 7, includes the franchise fee)
- $144,150 – $203,950Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026
- Franchise fee
- $14,900Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026Plus a required territory fee of $1.10 per target household, typically $49,500–$77,000 for a standard market or $33,000–$49,500 for a mid-size market (Item 5).
- Royalty
- 3% – 6.5% of revenuePending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026Called a license fee in the FDD. Minimum license fees apply.
- Marketing fund
- 2% of revenuePending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026Marketing fund contribution. A separate local marketing spend of $1 per target household per year is also required.
- Fixed monthly fees
- $155.45 a monthPending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026Technology Package fee. Housecall Pro is licensed separately from its vendor.
Compared with starting your own
- Molly Maid initial investment
- $144,150 – $203,950Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026
- Independent residential cleaning startup cost
- $740 – $4,294*Pending verificationSourcesConnecteam — how to start a small cleaning business(opens in a new tab)Tier 3 · Guide or blog · Accessed October 30, 2026California Secretary of State — LLC forms and fees(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Insureon — house cleaning business insurance cost (updated September 1, 2026)(opens in a new tab)Tier 2 · Industry report · Accessed October 30, 2026Last verified October 30, 2026Computed from 5 startup budget line items: lean plan low to professional plan high. Some lines are not sourced yet and are excluded.
The independent figure is our startup budget from the guide, lean plan low to professional plan high, with no franchise fee and no royalties afterwards. * Some startup lines aren't sourced yet and are left out, so the real figure is higher.
What franchisees report taking in (FDD Item 19)
The 2026 FDD reports 2025 gross sales per target household in each owner's territory, not total sales per business, for 188 franchise owners (402 franchised businesses) open all of 2025.
- Average 2025 gross sales per target household, 188 franchise owners open all of 2025$21.65 a yearPending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 19, Parts II and III. Gross sales, not profit. A target household is a household counted in the owner's territory. Leaves out 6 businesses that opened, 22 that changed owners, 2 with unreliable data and 21 that closed in 2025. 72 of 188 owners (39%) reached the average. Your results may differ.
- Median 2025 gross sales per target household, same 188 owners$18.77 a yearPending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 19, Parts II and III. Gross sales, not profit. A target household is a household counted in the owner's territory. Leaves out 6 businesses that opened, 22 that changed owners, 2 with unreliable data and 21 that closed in 2025. 72 of 188 owners (39%) reached the average. Your results may differ.
- Average share of 2025 cleanings done for recurring customers, same 188 owners90%Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 19, Parts II and III. Gross sales, not profit. A target household is a household counted in the owner's territory. Leaves out 6 businesses that opened, 22 that changed owners, 2 with unreliable data and 21 that closed in 2025. 72 of 188 owners (39%) reached the average. Your results may differ.
Copied exactly from the brand's disclosure. These are sales before royalties, wages and other costs, not profit.
Outlets and closures (FDD Item 20)
- Franchised outlets at the start of 2025
- 448Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 1 termination and 20 ceased operations.
- Franchised outlets at the end of 2025
- 432Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 1 termination and 20 ceased operations.
- Closed during the year (terminated, not renewed, or stopped operating)
- 21Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 1 termination and 20 ceased operations.
- Closure rate (our calculation)
- 4.7%Pending verificationSourceMolly Maid 2026 FDD (issued April 1, 2026), Items 5–7 — Minnesota CARDS(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Our calculation: 21 closures ÷ 448 franchised outlets at the start of 2025. Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 1 termination and 20 ceased operations.
The closure rate is closures divided by franchised outlets at the start of the year. Outlets sold to a new owner aren't counted as closures. Closure rates for every brand.
Risk Meter for residential cleaning
2.7 out of 5 (Moderate risk)
The score covers the kind of business, not this brand alone, from 6 factors with data (1 is the lowest risk). See every factor · How we score risk
What the franchise gives you
- A national brand within Neighborly, a group of home-service franchise brands
- A protected territory defined by zip codes
- Required initial training program and an operations manual
- Prescribed scheduling and business software
- A network of 432 U.S. Molly Maid franchises at the end of 2025
The Residential Cleaning guide · Residential Cleaning franchise vs. independent · All franchise brands