ASP – America's Swimming Pool Company Franchise Cost, Revenue and Closure Rate (2026 FDD)

ASP – America's Swimming Pool Company is one of the franchises we compare in our pool cleaning and service guide. Here is what it costs to open, what it charges every month, what its franchisees report taking in, and how many outlets closed in a year.

Where these numbers come from

The figures come from ASP – America's Swimming Pool Company's 2026 Franchise Disclosure Document (FDD), the document every franchisor must give buyers before they sign. Revenue figures are sales as the brand reports them, before royalties and costs. They are not profit, and not a promise of what you would earn.

Preview: figures awaiting verification

Some numbers on this page haven't been checked against their sources yet.

What it costs

Initial investment (FDD Item 7, includes the franchise fee): $88,695 – $213,171
Franchise fee: $40,000
Royalty: 7% of revenue
Marketing fund: 1% of revenue
Fixed monthly fees: $250 a month

Compared with starting your own

ASP – America's Swimming Pool Company initial investment: $88,695 – $213,171
Independent pool cleaning and service startup cost: $1,200 – $1,262*

The independent figure is our startup budget from the guide, lean plan low to professional plan high, with no franchise fee and no royalties afterwards. * Some startup lines aren't sourced yet and are left out, so the real figure is higher.

Compare five-year costs, brand by brand

What franchisees report taking in (FDD Item 19)

Item 19 reports 2025 gross revenue per territory by quartile for 127 territories open all year, plus system-wide sales and net profit tables.

Copied exactly from the brand's disclosure. These are sales before royalties, wages and other costs, not profit.

Outlets and closures (FDD Item 20)

Franchised outlets at the start of 2025: 392
Franchised outlets at the end of 2025: 410
Closed during the year (terminated, not renewed, or stopped operating): 30
Closure rate (our calculation): 7.7%

The closure rate is closures divided by franchised outlets at the start of the year. Outlets sold to a new owner aren't counted as closures. Closure rates for every brand.

Risk Meter for pool cleaning and service

2.0 out of 5 (Moderate risk)

The score covers the kind of business, not this brand alone, from 6 factors with data (1 is the lowest risk). See every factor · How we score risk

What the franchise gives you

Established national brand in residential pool service
Initial training: 32 classroom hours and 64 hours on the job
Franchisor runs your launch direct-mail campaigns and a call center
Required route software (Pool Brain) and a starter truck kit are supplied
Royalty rate steps down as yearly revenue grows

The Pool Cleaning and Service guide · Pool Cleaning and Service franchise vs. independent · All franchise brands