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Dog Walking & Pet Sitting Franchise vs. Starting Your Own

What five years costs on each path, counting every cost we can source on both sides. Change the revenue to see how royalties grow with your sales.

Preview: figures awaiting verification

Some numbers on this page haven't been checked against their sources yet.

At a glance

5-year totals assume $29,640–$59,800 in yearly revenue (our forecast presets at full volume), the same sourced operating costs (insurance, software, fees) on both paths, and both the lean and professional independent plans. Franchise investment figures come from each brand's disclosure (FDD Item 7) and already include the franchise fee. * Excludes independent startup lines we haven't sourced yet.

What franchisees report taking in

From each brand's own disclosure (FDD Item 19), copied exactly. These are gross sales before royalties and costs, not profit, and not a promise of what you will earn.

  • Fetch! Pet Care

    We could not check Item 19: no current Fetch! Pet Care FDD is on file in Minnesota CARDS (the newest there is from 2020), so the FDD wasn't available to check.

  • Woofie's

    Item 19 reports 2025 gross revenue for the 46 franchisees (74 territories) open all of 2025, by quartile, plus each newer franchisee's first-year revenue; the figures include mobile grooming, not only pet sitting.

    • Average 2025 gross revenue per franchisee (46 franchisees open all of 2025; gross sales, not profit)$396,007 a year
    • Median 2025 gross revenue per franchisee (same 46 franchisees; gross sales, not profit)$258,146 a year
    • Median 2025 gross revenue per territory (74 territories open all of 2025; gross sales, not profit)$155,554 a year
    • Average first-year gross revenue per franchisee (45 franchisees, each in its own first year; gross sales, not profit)$120,547 a year
  • Hike Doggie

    Item 19 reports 2025 gross revenue for only two outlets: the affiliate-owned Denver outlet (open since 2016, four buses) and one franchised outlet in Centennial, Colorado, shown by quarter.

    • 2025 gross revenue, affiliate-owned Denver Metro outlet (opened 2016, 4 buses, 10 territories; gross sales, not profit)$1,012,795 a year
    • Gross revenue in Q1 2025 (one quarter), franchised Centennial, CO outlet (1 bus, 3 territories)$16,760
    • Gross revenue in Q4 2025 (one quarter), same Centennial, CO franchised outlet$31,190
    • Gross revenue in Q1 2026 (one quarter), same Centennial, CO franchised outlet$39,225

What a franchise does give you

Franchises cost more, but the fees buy real things. Weigh them honestly.

  • Dog walking and pet sitting are the core services, the closest match to this business
  • Home-based model with no storefront
  • Brand in business since 2002 with a national network of owners
  • Initial training and operating systems
  • Adds mobile grooming as a second service from a branded van
  • Required safety training in driving, pet first aid and CPR, and animal handling
  • Pre-opening and grand opening marketing run with the franchisor
  • Designated software and website
  • Distinct group-hike service that is harder for solo walkers to copy
  • Branded bus and brand identity package
  • Franchisor can handle customer service calls
  • Initial training and ongoing remote support

Going independent means

  • You keep 100% of what you earn after costs — no royalties.
  • You build your own brand, systems, and customer base.
  • You need more self-reliance, especially in the first year.

Brand by brand

Revenue drives royalties and marketing fees. Defaults are our forecast presets at full volume — not a prediction.

Five-year cost breakdown
OptionInitial investmentRoyaltiesMarketing fundFixed feesOperating costs5-year totalvs. independent
Fetch! Pet Care$75,067 – $140,667$10,374 – $20,930$1,482 – $2,990$0$26,105 – $26,705$113,028 – $191,292+$86,603 – $164,267
Woofie's$181,558 – $294,936$9,633 – $19,435$2,964 – $5,980$7,500$26,105 – $26,705$227,760 – $354,556+$201,335 – $327,531
Hike Doggie$83,100 – $205,400$11,856 – $23,920$2,964 – $5,980$15,000$26,105 – $26,705$139,025 – $277,005+$112,600 – $249,980
Independent (lean start)$320*$0$0$0$26,105 – $26,705$26,425 – $27,025—

Low figures pair the low end of each cost with low revenue; high figures pair the high ends. Franchise initial investment is each brand's FDD Item 7 estimate and already includes the franchise fee. Marketing fund and fixed fees show $0 where we have no sourced figure for that brand.

* Excludes independent startup lines we haven't sourced yet.

Costs are only half the picture

A franchise's brand, training, and support can help some owners reach customers faster. Weigh what those are worth to you against the difference above.

Back to the Dog Walking & Pet Sitting guide · Sources for these figures

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