Blue Moon Estate Sales Franchise Cost, Revenue and Closure Rate (2026 FDD)
Blue Moon Estate Sales is one of the franchises we compare in our senior move management guide. Here is what it costs to open, what it charges every month, what its franchisees report taking in, and how many outlets closed in a year.
Where these numbers come from
The figures come from Blue Moon Estate Sales's 2026 Franchise Disclosure Document (FDD), the document every franchisor must give buyers before they sign. Revenue figures are sales as the brand reports them, before royalties and costs. They are not profit, and not a promise of what you would earn.
Preview: figures awaiting verification
Some numbers on this page haven't been checked against their sources yet.
What it costs
- Initial investment (FDD Item 7, includes the franchise fee)
- $89,515 – $113,325Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026FDD Item 7, single unit. Includes $62,100 paid to the franchisor. Blue Moon's main business is estate sales; move management is one of its listed services.
- Franchise fee
- $57,000Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026FDD Item 5, standard offering. A reduced-fee option of $24,500 carries an 8% royalty instead. You also pay a $2,500 marketing kit fee, a $2,500 training fee and a $100 platform setup fee.
- Royalty
- 5.5% of revenuePending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026FDD Item 6, standard offering: 5.5% of gross sales, with a monthly minimum of $500 (months 3–36), $1,000 (months 37–84) and $1,500 after that.
- Fixed monthly fees
- $677 a monthPending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026FDD Item 6 required monthly fees added together for one owner and one point-of-sale device: brand awareness $120, point-of-sale software $85 + $59, loyalty and marketing platform $80, sales and inventory app $135, Google Workspace $18, Estatesales.net $180. You must also spend the greater of 1% of sales or $1,000 a month on local marketing.
Compared with starting your own
- Blue Moon Estate Sales initial investment
- $89,515 – $113,325Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026FDD Item 7, single unit. Includes $62,100 paid to the franchisor. Blue Moon's main business is estate sales; move management is one of its listed services.
- Independent senior move management startup cost
- $1,079 – $3,589*Pending verificationSourcesCalifornia Secretary of State — LLC (domestic) forms and fees(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026California Franchise Tax Board — limited liability company(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026NASMM — Annual membership dues(opens in a new tab)Tier 1 · Primary source · Accessed October 30, 2026Last verified October 30, 2026Computed from 4 startup budget line items: lean plan low to professional plan high. Some lines are not sourced yet and are excluded.
The independent figure is our startup budget from the guide, lean plan low to professional plan high, with no franchise fee and no royalties afterwards. * Some startup lines aren't sourced yet and are left out, so the real figure is higher.
What franchisees report taking in (FDD Item 19)
Item 19 reports 2025 gross estate sales (the total price of items sold, from which the franchisee earns a commission) per territory and per owner, grouped by time in business.
- Average 2025 gross estate sales per territory (73 territories open before 2025; total sale proceeds, not franchisee revenue or profit)$320,636 a yearPending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Table A. 25 of 73 (34%) reached this average. FDD Item 19. Important: 'Gross Sales' here is the total sale price of everything sold at the estate sales, less sales tax — not the franchisee's own revenue, which is a commission on those sales. Not profit. Excludes territories open less than a year, held for resale or termination, transferred, or reporting combined. Your results may differ.
- Median 2025 gross estate sales per territory (same 73 territories; total sale proceeds, not franchisee revenue)$228,904 a yearPending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Table A. FDD Item 19. Important: 'Gross Sales' here is the total sale price of everything sold at the estate sales, less sales tax — not the franchisee's own revenue, which is a commission on those sales. Not profit. Excludes territories open less than a year, held for resale or termination, transferred, or reporting combined. Your results may differ.
- Average 2025 gross estate sales, territories in business 13–24 months (15 territories; total sale proceeds, not franchisee revenue)$173,790 a yearPending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Table A. FDD Item 19. Important: 'Gross Sales' here is the total sale price of everything sold at the estate sales, less sales tax — not the franchisee's own revenue, which is a commission on those sales. Not profit. Excludes territories open less than a year, held for resale or termination, transferred, or reporting combined. Your results may differ.
- Average 2025 gross estate sales per owner (65 owners, some with 2–3 territories; total sale proceeds, not franchisee revenue)$383,853 a yearPending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Table B. The FDD notes per-owner figures may look more favorable than per-territory ones. Includes a former affiliate's territory ($746,699 in 2025, from a larger-than-usual population). FDD Item 19. Important: 'Gross Sales' here is the total sale price of everything sold at the estate sales, less sales tax — not the franchisee's own revenue, which is a commission on those sales. Not profit. Excludes territories open less than a year, held for resale or termination, transferred, or reporting combined. Your results may differ.
Copied exactly from the brand's disclosure. These are sales before royalties, wages and other costs, not profit.
Outlets and closures (FDD Item 20)
- Franchised outlets at the start of 2025
- 123Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 5 terminations and 4 ceased operations; 1 outlet reacquired by the franchisor is not counted. Table 1 shows 123 franchised outlets at the start of 2025, but Table 3 shows 124.
- Franchised outlets at the end of 2025
- 136Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 5 terminations and 4 ceased operations; 1 outlet reacquired by the franchisor is not counted. Table 1 shows 123 franchised outlets at the start of 2025, but Table 3 shows 124.
- Closed during the year (terminated, not renewed, or stopped operating)
- 9Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 5 terminations and 4 ceased operations; 1 outlet reacquired by the franchisor is not counted. Table 1 shows 123 franchised outlets at the start of 2025, but Table 3 shows 124.
- Closure rate (our calculation)
- 7.3%Pending verificationSourceBlue Moon Estate Sales 2026 FDD (Minnesota CARDS), issued March 18, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Our calculation: 9 closures ÷ 123 franchised outlets at the start of 2025. Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). 2025 closures: 5 terminations and 4 ceased operations; 1 outlet reacquired by the franchisor is not counted. Table 1 shows 123 franchised outlets at the start of 2025, but Table 3 shows 124.
The closure rate is closures divided by franchised outlets at the start of the year. Outlets sold to a new owner aren't counted as closures. Closure rates for every brand.
Risk Meter for senior move management
2.5 out of 5 (Moderate risk)
The score covers the kind of business, not this brand alone, from 6 factors with data (1 is the lowest risk). See every factor · How we score risk
What the franchise gives you
- An established estate-sale brand with move management and consignment services
- Initial training and an operations manual
- Point-of-sale, inventory and shopper-marketing systems
- A network of other owners to learn from
The Senior Move Management guide · Senior Move Management franchise vs. independent · All franchise brands