ActionCOACH Franchise Cost, Revenue and Closure Rate (2026 FDD)
ActionCOACH is one of the franchises we compare in our business coaching and consulting guide. Here is what it costs to open, what it charges every month, what its franchisees report taking in, and how many outlets closed in a year.
Where these numbers come from
The figures come from ActionCOACH's 2026 Franchise Disclosure Document (FDD), the document every franchisor must give buyers before they sign. Revenue figures are sales as the brand reports them, before royalties and costs. They are not profit, and not a promise of what you would earn.
Preview: figures awaiting verification
Some numbers on this page haven't been checked against their sources yet.
What it costs
- Initial investment (FDD Item 7, includes the franchise fee)
- $64,300 – $136,849Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 7, including $62,500 paid to the master licensee. The high end includes up to $30,000 of wages and up to $25,000 of additional funds for the first 3 months. The Minnesota file also has a marked FDD noted 'Item 7 updated with correct figures'; its total matches this one. Aggregator sites show different numbers.
- Franchise fee
- $45,000Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 5. You also pay a $15,000 franchisee training fee and a $2,500 initial marketing fee (refunded once you show receipts for approved local marketing in the first 90 days). Up to $5,000 off for eligible veterans. This FDD is from Buji LLC, the master licensee for the Great Lakes region (the document covering Minnesota and Wisconsin); other regions are sold by other master licensees or by ActionCOACH North America, and their terms may differ.
- Royalty
- 10% of revenuePending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 6: 10% of gross revenues, but never less than $1,950 a month, starting the month after training or 120 days after signing, whichever is first. That minimum applies even before you have clients.
- Marketing fund
- 5% of revenuePending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 6: 5% of gross revenues, with a $100 monthly minimum and a $1,000 monthly cap.
- Fixed monthly fees
- $100 a monthPending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 6: technology fee of $100 per owner ($75 per extra coach, $50 per team member). Required national ($749–$1,500) and regional ($250–$750) conference registrations each year are extra, plus travel.
Compared with starting your own
- ActionCOACH initial investment
- $64,300 – $136,849Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 7, including $62,500 paid to the master licensee. The high end includes up to $30,000 of wages and up to $25,000 of additional funds for the first 3 months. The Minnesota file also has a marked FDD noted 'Item 7 updated with correct figures'; its total matches this one. Aggregator sites show different numbers.
- Independent business coaching and consulting startup cost
- $318 – $2,057*Pending verificationSourcesApple Store — Buy 13-inch MacBook Air(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026California Secretary of State — Business entities fee schedule (Rev. 06/2018)(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Squarespace — Pricing(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026HubSpot — CRM pricing(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Calendly — Pricing(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Computed from 5 startup budget line items: lean plan low to professional plan high. Some lines are not sourced yet and are excluded.
The independent figure is our startup budget from the guide, lean plan low to professional plan high, with no franchise fee and no royalties afterwards. * Some startup lines aren't sourced yet and are left out, so the real figure is higher.
What franchisees report taking in (FDD Item 19)
Item 19 reports 2025 gross revenue for 23 ActionCOACH outlets in the Great Lakes region only, overall and split into high, middle and low thirds; it gives no profit figures.
- Average 2025 gross revenue, 23 Great Lakes outlets open all of 2025 (gross sales, not profit)$264,066 a yearPending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 20268 of the 23 outlets (25% as stated in the FDD) reached or beat this average. FDD Item 19: unaudited gross revenues self-reported by 23 of the 26 outlets in ActionCOACH's Great Lakes region (Illinois, Michigan, Ohio, Indiana, Minnesota, Wisconsin) that operated all of 2025; 2 semi-retired outlets and 1 opened in 2025 were left out. 6 of the 23 had more than one coach, and 1 was owned by an affiliate of the master licensee. Gross revenue before royalties, marketing fees and all expenses — not profit. Some outlets have earned this amount; your results may differ.
- Median 2025 gross revenue, 23 Great Lakes outlets open all of 2025 (gross sales, not profit)$199,725 a yearPending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026FDD Item 19: unaudited gross revenues self-reported by 23 of the 26 outlets in ActionCOACH's Great Lakes region (Illinois, Michigan, Ohio, Indiana, Minnesota, Wisconsin) that operated all of 2025; 2 semi-retired outlets and 1 opened in 2025 were left out. 6 of the 23 had more than one coach, and 1 was owned by an affiliate of the master licensee. Gross revenue before royalties, marketing fees and all expenses — not profit. Some outlets have earned this amount; your results may differ.
- Average 2025 gross revenue, top tier (7 of 23 Great Lakes outlets; gross sales, not profit)$560,640 a yearPending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Range $333,132–$799,019; 4 of these 7 had more than one coach. FDD Item 19: unaudited gross revenues self-reported by 23 of the 26 outlets in ActionCOACH's Great Lakes region (Illinois, Michigan, Ohio, Indiana, Minnesota, Wisconsin) that operated all of 2025; 2 semi-retired outlets and 1 opened in 2025 were left out. 6 of the 23 had more than one coach, and 1 was owned by an affiliate of the master licensee. Gross revenue before royalties, marketing fees and all expenses — not profit. Some outlets have earned this amount; your results may differ.
- Average 2025 gross revenue, bottom tier (7 of 23 Great Lakes outlets; gross sales, not profit)$63,116 a yearPending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Range $24,000–$101,214; median $51,900. Some included outlets were on a semi-retired, reduced-hours program. FDD Item 19: unaudited gross revenues self-reported by 23 of the 26 outlets in ActionCOACH's Great Lakes region (Illinois, Michigan, Ohio, Indiana, Minnesota, Wisconsin) that operated all of 2025; 2 semi-retired outlets and 1 opened in 2025 were left out. 6 of the 23 had more than one coach, and 1 was owned by an affiliate of the master licensee. Gross revenue before royalties, marketing fees and all expenses — not profit. Some outlets have earned this amount; your results may differ.
Copied exactly from the brand's disclosure. These are sales before royalties, wages and other costs, not profit.
Outlets and closures (FDD Item 20)
- Franchised outlets at the start of 2025
- 28Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). This FDD is from Buji LLC, ActionCOACH's Great Lakes master licensee, and covers only its region (Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin), not the national brand. 2025 closures: 2 terminations, 1 non-renewal and 1 ceased operations, added from the state rows. The Table 3 total row shows 0 ceased operations, but the Ohio row shows 1 and the totals only reach 25 outlets with it; Table 1 also shows 4 closed.
- Franchised outlets at the end of 2025
- 25Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). This FDD is from Buji LLC, ActionCOACH's Great Lakes master licensee, and covers only its region (Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin), not the national brand. 2025 closures: 2 terminations, 1 non-renewal and 1 ceased operations, added from the state rows. The Table 3 total row shows 0 ceased operations, but the Ohio row shows 1 and the totals only reach 25 outlets with it; Table 1 also shows 4 closed.
- Closed during the year (terminated, not renewed, or stopped operating)
- 4Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). This FDD is from Buji LLC, ActionCOACH's Great Lakes master licensee, and covers only its region (Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin), not the national brand. 2025 closures: 2 terminations, 1 non-renewal and 1 ceased operations, added from the state rows. The Table 3 total row shows 0 ceased operations, but the Ohio row shows 1 and the totals only reach 25 outlets with it; Table 1 also shows 4 closed.
- Closure rate (our calculation)
- 14.3%Pending verificationSourceActionCOACH (Buji LLC, Great Lakes master licensee) 2026 FDD (Minnesota CARDS), issued May 1, 2026(opens in a new tab)Tier 1 · Primary source · Accessed October 31, 2026Last verified October 31, 2026Our calculation: 4 closures ÷ 28 franchised outlets at the start of 2025. Closures = terminations + non-renewals + outlets that stopped operating in 2025 (FDD Item 20, Table 3). This FDD is from Buji LLC, ActionCOACH's Great Lakes master licensee, and covers only its region (Illinois, Indiana, Michigan, Minnesota, Ohio, Wisconsin), not the national brand. 2025 closures: 2 terminations, 1 non-renewal and 1 ceased operations, added from the state rows. The Table 3 total row shows 0 ceased operations, but the Ohio row shows 1 and the totals only reach 25 outlets with it; Table 1 also shows 4 closed.
The closure rate is closures divided by franchised outlets at the start of the year. Outlets sold to a new owner aren't counted as closures. Closure rates for every brand.
Risk Meter for business coaching and consulting
2.5 out of 5 (Moderate risk)
The score covers the kind of business, not this brand alone, from 6 factors with data (1 is the lowest risk). See every factor · How we score risk
What the franchise gives you
- Large, long-running business coaching brand with an established coaching system and programs
- Initial certification training plus master-licensee launch support
- CRM and ActionCOACH website, email and hosting provided
- Regional and national conferences and a network of other coaches
The Business Coaching and Consulting guide · Business Coaching and Consulting franchise vs. independent · All franchise brands